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7 Ways To Score More Retweets
I’ve said it before, Twitter is a game. The goal is to get more followers. The way you get more followers is to tweet things that your followers like enough to retweet. When they retweet something...
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Guide to Fun, Productive Meetings
Meetings are necessary for teams to stay on track, but people dread pointless ones. Here are a few ways to spice up meetings and get everyone excited to attend. Keep it fun: Want to encourage change...
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Twitter, TV and the Big Game
Millions of Americans will settle in the watch the “Big Game” this weekend. This year, the average cost for a :30 television commercial spot is $4.4 million. Sure, there have been memorable commercials...
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Negative Word-Of-Mouth Advertising
We all know what it feels like to receive bad customer service, and we’ve all vented our frustrations by talking about it with friends and family. Think of your worst customer-service experience....
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Agency Advantages for Small Business
Using an ad agency is not just for large companies–which is a common misconception. People often associate the use of advertising agencies with bank-blowing, enterprise campaigns, but in reality, most...
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5 Tips For Improving Your Email Marketing
What’s the most effective tool for marketing? Believe it or not, it’s email. And while that hasn’t changed for the last decade or so, what has changed is that today most email is viewed on a mobile...
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What Your Body Language Tells People
What does your body language say? When you hide your hands, it shows a lack of self confidence. Standing in a superhero stance can give you a super boost. Here’s a quick cheat sheet to help increase...
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How Happiness Affects Your Bottom Line
What is the key to happiness? Most of us think that if we work hard and achieve more success we’ll be happier. Not so. It turns out when you look at the research, we’ve got it all backwards. A recent...
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Make the Most of Your Trade Show Experience
It’s trade show season. Big shows, small shows, industry shows…you name it, there’s a show for it. Attending trade shows are usually a really large component of your marketing plans, so how do you make...
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How Can a Stuffed Giraffe Teach You About Branding?
Have you heard about Joshie the Giraffe? I never had until I attended an IBM conference in Las Vegas last week, and the keynote speakers at one of the lunch general sessions was Scott Stratten, a...
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Parody Twitter Accounts We Love
Twitter is perfect. Unlike other social media platforms, very few interactions involve attacks on your character or questions about your sanity. Instead you get to follow the people and the brands...
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Adventures In Copywriting
As a copywriter for Agency Ingram Micro, I am sometimes asked to explain something for clients that they themselves have no idea how to express in words. Very recently I faced such a challenge. We...
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Creating Customer Worthy Webinars
Many think webinars have had their heyday and are now a thing of the past. Plus, most folks attending webinars will be multi-tasking. However, they’re an inexpensive, easy way to target a mass number...
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Your Job on Social Media: Just Listen
Social media is none of your brand’s business—if you want to use it only to sell products. You have no business using social media to sell, push a message or convert prospective customers through...
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Top 5 Ways To Improve Your Blog.
Blogging. You either love it or you hate it. Chances are if you hate blogging it’s because you’re not sure how to do it very well. Here are 5 great ways to improve the quality of your corporate...
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Betty Crocker: Master of Deception
Betty Crocker was born in 1921. From her earliest days she was the voice of Gold Medal brand flour and she wrote letters to their customers – mostly homemakers – who were hungry for baking advice...
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Four Irrefutable Laws of Social Media Marketing
We get it. This whole social media thing is confusing. How do you know you’re doing it right? What if you’re just wasting your time when you could be focusing on traditional marketing efforts?...
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Sure, We Have Great Numbers, but We’ll Never Treat You Like 1
Some of Ingram Micro’s numbers are sooo astronomical, it can be difficult to get a sense of their size. We’ve used similes, metaphors and even geography, just to get our heads around them. And they’re...
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What Sets You Apart?
In marketing we always look for something unique that sets the client apart from the crowd. Once we know what that is, we can craft a UVP, or a Unique Value Proposition, which is simply a statement...
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A Four-Step Rebranding Process for Channel Partners
The fast-moving IT market could leave your channel partner brand out of date. Here are four tips to update your image. In a market where nothing stays the same, it might be time to consider the...
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